Foto Robson Santos

Robson Santos

Marketing and sales specialist

I plan, execute and manage marketing actions for your business, generating sales conversions, lead capture or branding.

With experiences in B2B and B2C businesses, with digital and physical products, I’ve been developed creativity and analytical vision to create integrated and adapted strategies for each type of business.

Services

Check out some ways I can contribute to your business.

Marketing strategies

In the last 6 years, I managed marketing in companies, leading branding projects, conversions and product launches, integrating face-to-face actions and online campaigns.

Graduated in Marketing Management and with MBA in Marketing & Analytics, I have an analytical vision to develop action plans that meet the needs and objectives of your company.

Paid traffic

I have experience in paid traffic for different purposes, such as launching physical and digital products, sales of subscription plans and courses, branding for B2B and B2C businesses and lead capture campaigns. This made me able to identify the best that tools like Google Ads, Meta Ads and LinkedIn Ads can offer and create customized strategies for each type of business.

Content Marketing

My technique for creating content guidelines involves analyzing search volumes and creating content that meets the persona’s needs, with a focus on SEO to boost organic traffic.

In addition, I have experience in email marketing automation to create personalized flows that increase engagement and conversions.

Landing pages, websites and ecommerces

I have a technical background with a focus on web programming and experience in developing high quality landing pages, websites and ecommerces.

I have experience as a web designer, which allowed me to learn how to create pages with aesthetics aligned with the company’s visual identity and also optimized for a better browsing experience.

Customers

Check out some of the clients who have hired my services.

Segment: Health
Segment: Journalism
Segment: Health
Segment: Craft items
Segment: beachwear
Segment: Health
Segment: Art

Result

An example of the what I helped achieve.

FonNet in the TOP 5 most remembered brands in Brazil in the telecommunications sector.

Every year, RTI magazine, the main magazine in the telecommunications sector in Brazil, carries out a survey of the most remembered brands at a national level in the telecom sector.

After approximately 2 years in the leadership of FonNet’s marketing, he contributed to it appearing for the first time in the top 6 of the survey, rising 1 more position in the following year.

In 8 years of existence, prior to my hiring, the company had never even appeared in these annual surveys.

Tools

I list below some tools and platforms in which I have experience using.

Meta Ads
LinkedIn Ads
MailChimp
RD Station
Office 365
Google Ads
Google Analytics 4
Google Tag Manager
Adobe DreamWeaver
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Wordpress
Woocommerce
Hotmart
HTML
CSS

Recommendations

Read what people, who have worked with me, say.

Robson was one of the most creative, multitasking marketers I’ve ever worked with. An expert in the world of conventional and digital marketing, with his development skills he was also responsible for creating the company’s website. His work was so good that I hired him to develop my company’s website and marketing strategy in 2020. I continue to recommend his work, which is impeccable in all areas he operates.

View on LinkedIn

Carolina Forte

Chief Sales Engineer, FonNet Neworks

Excellent professional, with a lot of proactivity, determination, commitment and great insights, bringing an effective vision to day-to-day activities. In addition, his creativity and leadership posture are very remarkable, always aligned with the company’s strategy, proving to be beneficial for the business and the entire work team.

View on LinkedIn

Renan Goiano

Sales Engineer, FonNet Neworks

Robson is an excellent leader, he was always available to help and teach, he always listened to the opinion of his subordinates, he was always wanting to improve the company’s processes and providing an excellent service. Having Robson on the team is a valuable asset for any company.

View on LinkedIn

Pedro Gabriel Barbosa

Financial analyst, Grupo Matizes Dumont

Carlos Alberto Alves da Silva

Accounting coordinator, HC Assessoria Contábil

I had the pleasure of working at the same company as Robson, from his position as an intern to his promotion to full. Always focused and honest, he seeks to deliver great results and has great ideas to expose, in addition to being easy to get along with colleagues. While responsible for the Marketing sector, he increased the number of events during his time at the company, enabling greater networking and prospecting for new customers. Excellent professional!

View on LinkedIn

Érika Braga Diniz

Sales Engineer, FonNet Neworks

A Super Professional, very determined! He always gets great results for being very focused and smart!

View on LinkedIn

Caroline Patrício

Human Resources, FonNet Networks

“Robson was one of the most creative, multitasking marketers I’ve ever worked with. An expert in the world of conventional and digital marketing, with his development skills he was also responsible for creating the company’s website. His work was so good that I hired him to develop my company’s website and marketing strategy in 2020. I continue to recommend his work, which is impeccable in all areas he operates.”

Carolina Forte
Chief Sales Engineer, FonNet Neworks

 View on LinkedIn

“Robson is an excellent leader, he was always available to help and teach, he always listened to the opinion of his subordinates, he was always wanting to improve the company’s processes and providing an excellent service. Having Robson on the team is a valuable asset for any company.”

Pedro Gabriel Barbosa

Financial analyst, Grupo Matizes Dumont

 View on LinkedIn

“I had the pleasure of working at the same company as Robson, from his position as an intern to his promotion to full. Always focused and honest, he seeks to deliver great results and has great ideas to expose, in addition to being easy to get along with colleagues. While responsible for the Marketing sector, he increased the number of events during his time at the company, enabling greater networking and prospecting for new customers. Excellent professional!”

Érika Braga Diniz
Sales Engineer, FonNet Neworks

 View on LinkedIn

“I had the satisfaction of working at the company HC Assessoria Contábil, where I played the role of accounting coordinator, and our professional partnership was very fruitful, since Mr. Robson as WEB DESINER, showed several qualities to compose a winning team, bringing his sense of unity and responsibility. As well as its entrepreneurial vision of the future”

Carlos Alberto Alves da Silva
Accounting coordinator, HC Assessoria Contábil

 View on LinkedIn

“Excellent professional, with a lot of proactivity, determination, commitment and great insights, bringing an effective vision to day-to-day activities. In addition, his creativity and leadership posture are very remarkable, always aligned with the company’s strategy, proving to be beneficial for the business and the entire work team.”

Renan Goiano
Sales Engineer, FonNet Neworks

 View on LinkedIn

Curriculum

Click the button below to download my CV in PDF format.

Contact

Choose how to talk to me or leave your message.

Send me a message